In the age of social networks what happens to basic communications in recruitment?


More than 100 million professionals on LinkedIn

About 175 million members on Twitter

Six hundred million registered users on Facebook


The list is long and the numbers ever-increasing. In an era when it has become normal for people to tweet or update their status every five minutes to say what they have had for dinner, a simple question remains: what happens to basic communications in recruitment?

There is a real focus now on the candidate experience and finding ways to improve it. However, whilst much is being said on the subject we are yet to see how companies are addressing it. A survey we conducted at the end of 2011 about the candidate experience revealed that small steps such as updating candidates on the status of their application or treating them as individuals were still not common practice in recruitment:

It is amazing to see that only 35% of respondents received updates on their application and less than 50% felt they were treated as individuals, not just applications. Whilst it isn’t feasible for companies to give the kind of constant updates that social networks offer, this illustrates the fact that improvements definitely need to be made on the communications front. Most ATS systems have automated features at key points throughout the application process but perhaps timescales and feedback options need to be considered further. When candidates have taken time to apply to a company, it is important that they have had a positive experience, whatever the outcome of their application.


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