Mystery Applicant Blog

How Candidate Experience Can Measure Brand Impact

This is the second blog in the series I’m writing in association with Mystery Applicant on candidate experience measurement. You can find the first blog here. Despite many recent attempts to simplify it, employer branding is becoming a complex topic which requires an increasingly sophisticated analytical approach. There are two key themes that are driving this complexity.Firstly in our information rich age, the traditional idea of a single unifying employer brand no longer resonates with potential candidates. This is a particular problem for larger organisations that now need to effectively communicate the nuances of the employment experience in numerous business ... continue reading

Candidate Experience – why presume, when you could just ask?

    A guest post from Steve Othen Head of Strategic Projects at The REC. A lot has been written, including by me, about how important it is to measure candidate experience. So I thought I change it up and focus on the how.The candidate strikes back is a recent report published by REC as part of our Good Recruitment Campaign. This campaign is a free resource we have developed to help in-house recruitment and HR teams enhance their hiring process through best practice and shared learning.This particular report has a subtitle of ‘How to improve the recruitment process for your candidates’.Throughout ... continue reading

4 Reasons Why Employers Should Measure Their Candidate Experience

A recent Linkedin survey of 20k professionals, who had recently applied for a job, found that 92.5% expected to hear something back from the company they had applied to even if it was just a rejection. In reality only 34% heard anything back at all. Similar research findings are frequently reported with all the evidence pointing to a worsening of the Candidate Experience.On the face of it this seems strange considering the huge amount of discussion and conference time dedicated to promoting the benefits of having a good candidate experience. In reality making changes that improve candidate experience is hard ... continue reading

What does Candidate Experience really mean?

Picture the scene. It is  another conference/seminar/round table/unconference where a bunch of recruiters are sat around debating the latest topics of the day. The subject of candidate experience comes up and generally everyone nods appreciably that this is an important topic. But what do they really mean by this?We often talk about things amongst ourselves within the HR and recruiting community without always challenging the accepted definitions. Candidate Experience is one of those. It is often featured as one of the top 1, 2 or 3 things on the agenda for recruiters. But this leads to some questions -1) What ... continue reading

2014 -The Year of Analytics

So with 2014 well underway we already have all the usual predictions. Last year everyone wanted to talk about Big Data to the point everyone lost the real definition completely. Mobile will continue to feature highly in conversation until it just becomes normalized in such a way that everyone stops talking about other than as a ordinary comms vehicle like any any other.This year is going to introduce new challenges as the markets continue to grow and both on the resourcing and talent management side, data is going to be play an increasingly important role.We have long recognized this, of ... continue reading

Defining the Role of Candidate Experience Measurement

The continuing change, evolution and approach towards analytics technology, social interaction and the global economy have significantly changed the face of recruitment over the last ten years. The current recruiting climate reflects this through high candidate volumes, critical skills shortages, increased social media interaction, time constraints and limited resources. Alongside this, a lack of real-time metrics and tools that offer instant evaluation, accurate measurements and an easy way to manage increasing applications, exacerbate challenges and impede the ability to detect areas for improvement.However, measuring the candidate experience offers a pro-active solution towards these challenges. Effective measurement can help improve:Talent AttractionAs ... continue reading

In Their Shoes

Everyone is a customer at some point so we all know how it feels to be treated very well or very badly. A great experience leads to a strong feel good factor and generally repeat business. Obviously a bad experience is the opposite and if you are making a stand about dissatisfaction then you really want the business to put itself in your shoes. Companies invest heavily in their consumer experience and customer satisfaction is high on the agenda for any business plan, as Oracle recently identified. After all ‘success breeds success’ as the saying goes.An important factor to understanding ... continue reading

How Good Is Your Candidate Karma?

As the old saying goes, ‘what goes around, comes around’. The belief that bad actions would, at some point in the future, return to plague the wrongdoer. For years this was perhaps a ‘just desserts’ concept and after all, what was the real likelihood of anything bad actually coming back?Fast forward to today and factor in job seekers and social media and it’s a very different story. There are now plenty of platforms that make it very fast, very public and very easy for disgruntled candidates to have their voice heard. And it’s an issue for the whole organisation, not ... continue reading

Webinar Slides: 5 Actions to Improve your Candidate Experience

Last week, resourcing expert and futurologist Matt Alder and the former global head of resourcing at Unilever, Paul Maxin joined us to share their insights into what makes an exceptional candidate experience and how to measure it. The webinar was an opportunity for HR professionals to explore the world of candidate experience and learn how to manage and measure it effectively.The webinar covered:>    5 actions to help you build a winning candidate experience.>    How to use talent analytics to drive your recruitment strategy forward.>    How to manage candidate expectations?>    The benefits of providing exceptional candidate care.For those of you who ... continue reading