employer brand

A Good Candidate Experience: “There’s really no excuse not to…”

The latest meeting of the Talent Forum discussed the question ‘Does your brand help or hinder your talent strategy?’ Speakers from international employers such as Imperial Tobacco and fashion brand Superdry shared their insight in Bristol on April 30th – discussing the … Read More

Could your Recruitment Strategy be Damaging your Consumer Brand?

“We all know the power of negative word of mouth on image and reputation and what may have started out as an opportunity to communicate a strong employer brand may actually end up damaging it.” Brett Minchington, Employer Brand International A … Read More

The Employer Brand – Your biggest candidate draw…

On the hunt… You know the sector you wish to work for, the skills you can offer and what drives you to succeed, but what influences your decision to apply? Whether you’re looking for a temporary role to cover a … Read More

The Online Candidate Experience: Your first impression counts…

How do you communicate with your candidates? Do you know where they first heard of you, what spurred them to apply for the role or what their first impression was? In the vast communications landscape a candidate’s first sighting could … Read More

Companies get creative: Three ways to use social media to attract top talent

Due to a global skills shortage, 65% of organisations have experienced problems resourcing in the past year. There has never been a better time for companies to get creative with recruitment and as organisations increasingly invest in social media to … Read More

Candidate Experience – Why embracing your unsuccessful candidates could improve company performance…

Consider these two extracts from emails sent to ‘Clear Channel Communications’ Chief Talent Scout, Morgan Hoogvelt…  “…I’ve been doing this for a while and I’ve never worked with anyone in an HR capacity who took the time to inform, support … Read More

SW Recruitment Society Event – The importance of a great candidate experience

As the first event held by the newly established South West and South Wales Recruitment Society, it was an undeniable success. Entering a room filled with lively chatter, curiosity took hold. It was easy to see why this event was … Read More

Poorly treated candidates less likely to become customers

In a survey we conducted in November 2011, more than 46% of respondents admitted their last experience as a candidate had been “poor” or “very poor”; but what does a poor candidate experience actually mean for an organisation? One of … Read More